Employees at Vodafone Iceland can now see and appreciate the value of CM as it has enabled them to prioritize workloads and focus their energy, time, skills, and resources on providing business value, by reducing and even eliminating repetitive manual tasks.
“We have high expectations about expanding the use of the CM system. Today, the main emphasis of the company is to build a trustworthy long-time relationship with our customers. Companies are increasingly realizing that investment in customer care pays off, whereas ever-increasing acquisition costs per customer don’t.
We see opportunities in using CM in different ways, in analyzing customer behavior and customer account data. We still have a long way to go to map out possible ways to use exMon to increase the mutual value of customer relationships, and we expect to discover new areas of usability in the future. Our goal is to steadily enhance the quality of our business processes and establish a positive cycle of renewing the set of data checks.” – Maria Arthúrsdóttir, Head of Financial Planning and Analysis (FP&A) at Vodafone Iceland