44% of companies cite CRM data quality as one of the top contributors that lead to forecast inaccuracy.
The exMon data management platform boasts continuous monitoring, which means alerts are automatically shared when data challenges within CRM systems are detected, such as overdue opportunities or meetings with no disposition.
Often, marketing data sources are difficult or time-consuming to ingest and pull from data warehouses, and often demand a lot of maintenance (the integrations) due to API updates etc.
Self-service data ingestion becomes quick and easy for any non-technical users with exMon’s built-in Fivetran integrator. Marketing teams can securely and reliably build data pipelines to a data warehouse for further analysis.
Automated data pipelines and effective marketing data management also make it simple for marketing users to discover, capture and integrate data for in-depth analysis and reporting, even if they lack technical skills This facilitates a holistic view of marketing data, which enables marketers to run timely and better-targeted campaigns to deliver improved results.